Warning: You need to
know these "secrets" before your competitors discover them...
"You Need An 'Edge' In Business If You Want To Be
Profitable And Survive
Well... You've Found It"
You are about to discover THE most important part
of marketing your business.
It makes your prices irrelevant to your customers
It makes customers seek you out over your competition
It actually helps customers choose YOU to do business with
Why should I buy from
I'm serious - tell me
Come on... I'm a
prospective customer of your business. Why should I choose you over
And don't give me all
that crap about "we are the best" or "we
have the lowest prices" or "I have xx years
experience" - everybody says that or something similar.
See, if you
can't tell me why I should buy from you, how the heck am I going to
And I need to know if
I'm going to choose you over your competitor.
I know you've probably
never been asked this question before, so you'll find it hard to come
up with a persuasive answer. But this is exactly the question in
prospective customers minds, not mainly a conscious thought, but it's
there in the back of their minds nevertheless.
When a prospective
customer is looking to buy a product or service, he is looking for a
reason to choose one business over another. Just think about your own
buying habits and you'll know this is true.
So what you need is a unique
spin, an edge, or what is commonly known (in the
marketing field) as a unique
selling proposition -- USP for short.
Your USP expresses the
uniqueness of your business in a single statement. It can be a promise
no one else makes. It can be the way you choose to do business. It can
also be a unique benefit that only applies to your product or service.
A USP gives prospective
customers that reason they need to choose to do business with you.
Any advertising or
marketing you run without a well thought out USP is like
burning your own money... week after week after week.
Here's what your
profit-pulling USP does for you...
a niche and position yourself asthe ONLY
choice for that niche. This allows you to
target prospective customers you may not have even known existed.
Place your product or
service on a different level than your competition, and so catapult
you to a higher plane of business and enable you to sell
in a vacuum (i.e. no direct competition).
Protects you from
market fluctuations. A
profit pulling USP practically guarantees you longevity
in the marketplace.
free from mindless advertising and get your
product or service remembered more than any other in your market.
Gives customers a
stronger preference for your company's products and services -- you can
charge more and customers
will pay your higher price.
Easily convert it
into a hook for your headline (or for those of you selling books, use
it for the title).
Create a powerful USP
now and instead of fumbling around trying to explain to prospective
customers what you're about, you'll already have your unique message
all spelled out. And you can easily apply it to any of your marketing
or advertising in the future.
As a Business Owner, You Identify with
the Up's and Down's of Business
The worry of what your
competitors might do next?
Most businesses can, at
least at first.
But if you take the time
to position yourself in the marketplace, worries of this sort will fade.
How can this be possible?
Imagine you suffer from
dandruff. You go to the supermarket for a shampoo to treat it. Which
shampoo do you choose?
& Shoulders, right?
There are literally
hundreds of shampoos to choose from. But because Head
& Shoulders USP targets people with dandruff, most
people automatically think of that product when they want to treat
dandruff. And this made all the difference to their success.
Without its dandruff
fighting power USP, Head & Shoulders
would just be another shampoo.
See the Power of a Unique Position?
And examples like this
are everywhere; you just have to know what to look for.
I've boiled down the
process for creating a powerful USP for your business into a few simple
I guarantee you, no
matter how mundane you think your business is -- there is something
special about it. Something unique that can launch
you to new profit levels.
Somewhere under the
surface is something special just waiting to be noticed. And together,
we will find it, hone it into a USP and test it to determine how it
Trust me, no matter what
business you are in or how ordinary you think it may be we
are going to find something unique about it andtransform
Most marketing books
don't spend more than a paragraph or two on how to come up with your
USP. Yet most marketing agencies
charge several thousand dollars to help you craft it. So
obviously, it isn't an easy thing to come up with.
Well, until now that is.
Developing your own powerful USP has been broken down into simple steps
that anyone can follow with the 'Why Should I Buy
From You?' Course.
Step-by-Step Course that will Help Anyone,
Type of Business Create a Profit-Pulling Unique Selling Proposition
It's virtually foolproof.
Trust me; this course is
the next best thing to having your own advertising agency on your side.
It doesn't matter what
you're selling. Whether it's products or a service. A USP will be a
major factor in whether or not you succeed.
at the core of the 'Why
Should I Buy From You?' Course?
Should I Buy From You?' Course
USP Action Guide
Just so you know exactly
how it works, here's a detailed look at this powerful and exclusive
course in detail.
Component #1 --
"Why Should I
Buy From You? Course"
to gain an overview of USP's, niches, and market position before you
craft your own powerful marketing message.
It's all provided for you in an extensive guide, packed cover-to-cover
with valuable information.
course is 100 solid pages of printed
material told in easy to understand language that you
will breeze right through. It's quite possibly the most revealing
knowledge ever compiled on the subject of USP's.
just a little of what you'll discover in the 'Why Should I
Buy From You?' Course.
the 4 reasons why your competitors probably don't have a USP and how to
make sure you avoid their mindset.
The 3 keys to a profit pulling USP.
Look at 10
multi-million dollar USP's and a brief synopsis of why
tricks to determining what really
drives your target audience.
main categories for USP's and creative ideas
for implementing them into your business.
USP will bring clarity to everything you
one thing you must understand before you use price to differentiate
How to annihilate your competition with a
guarantee that packs a powerful punch.
5-tips for sidestepping a price war.
do with your USP once you've created it.
real life examples of matching up your USP to the rest
of your advertising.
How to establish credibility.(And the 2 hurdles you must
help your prospective customers overcome right up front).
myth to using low price strategies for your USP. Is it a
deadly idea or a profit powerhouse?
to get jaw dropping case studies
from your clients rather than weak generalities.
also cover how to come up with product names, tips for trademarking
them, and much more!
All the in's and out's of USP's are covered,
right down to the last detail.
Never have these ideas been so
clearly presented. This course will give you all the
background you need. But the next step is where the real meat of the
the USP Action Guide. I've
honed and perfected the USP creation process so that anyone can come up
with one. It's a remarkably effective
are over 40 pages on creating your USP with 9 easy to
follow exercises. I explain exactly what you need to do
in each exercise in plain English. This
shortcut method is explained in simple
words and concepts that make sense - absolutely no marketing
The USP Action Guide
shows you what you must do first, then second, etc.
All the steps for coming up with a USP are
presented in their entirety.
Zero in on what prospective
customers really want to know.
So you're probably
wondering, what's this going to cost you?
profit-pulling USP isn't something you can easily put a price tag on. Especially
since it's tied to the success of your
entire business. Your USP will be the
center of your product or service and all your future advertising.
This really is prized
I know there are a lot
of small business owners and service professionals who could really
turn their business (and their life) around with this information. I
wish I had someone show me what to do and how to do it right in the
So although this course
is easily worth
hundreds of dollars (I'd say somewhere in the $200-300 range),
you're going to get a break...
By offering the system
as a downloadable product only I've kept
the price as low as possible. I've been able to do this in part since I
don't have to pay the costs to keep an inventory on-hand, so you reap
Also, I want to gain you
as a satisfied customer so I can offer you additional business-building
products in the future. If you're not satisfied then we both lose out!
So although it is worth
7 to 8 times as much, the complete 'Why Should I Buy
From You?' Course is currently available in downloadable
PDF formatfor only $17.
As you can imagine,
getting an edge for your business is one marketing tactic your
competition doesn't want you to know about. It's a
blueprint for how to get more customers, position your product or
service for maximum profits and literally
crush your competition.
On the downside, you
will have to take the time to go through the material and implement it
or you won't see any improvement. That said, I've made it as easy as
possible for you to do, but obviously, you will still have to put in
the work to create your own USP and apply it in your marketing.
Here's How To
Get This Offer Risk-Free
Rest easy. All the risk
is on me. In fact, here’s my better than risk-free guarantee:
100% No-Risk Guarantee
all, the 'Why
Should I Buy From You?' Course comes
with a full 45-day money back guarantee.
If you're not satisfied with your purchase for any reason, you can get
a complete, fast and no-hassle refund.
That's a 45 FULL DAYS to review the system. No questions asked. There
is absolutely no risk to you!
are really not satisfied, send me an email within 45 days from your
purchase and you will get your money back, no questions asked.
Remember, the material
found in the 'Why Should I Buy From You?' Course is
not available anywhere else.
So if you're serious
about succeeding with your business, you truly need this knowledge to gain
an unfair advantage over your competition.
Don't hesitate... or
you'll just end up giving your competition a chance to get an edge on
Act now... before your
'Why Should I
Buy From You?' Course
Yes! I wish
to purchase the 'Why Should I
Buy From You?' Course as a
downloadable PDF course for the special
low price of only $17!
realize that I have a Full 45 DAYS to
examine the system and if I'm not 100% satisfied, I may ask for a full
refund! No questions asked.
the Fast Track to Improving Your Business Today!
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drastic improvements to the profitability of your business, then order
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I'm looking forward to
helping you take your business to the next level.