There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
When commercials air during
higher rated viewing dayparts instead of during the lower rated dayparts
Restrictions on the placement
of a commercial (e.g., PSA use only).
In paid broadcast advertising,
the fees paid to performers used in television commercials or radio spots.
The fee is based on the number of airplays and the number and size of
media markets in which the advertisement will air. Use fees are paid in
addition to holding fees.