There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
A quantifiable statement of
a desired program achievement necessary to reach a program goal.
In print advertising, the
highest rate from which all discounts are computed.
A recommendation on where
or when an ad should be placed Recommendations are based on an adís target
audience, key message, etc. and the audience that is reached by the recommended
TV show, billboard location, etc.
Signs or billboards placed
along streets and highways, in both painted and poster formats.
Primarily print advertising
seen outside of the home such as those on billboards, taxis, bus shelters,
and the sides of city buses, as well as in transit stations, airports,