There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
In broadcasting, a group of
stations affiliated by contract and usually interconnected for the simultaneous
broadcasting of programs (e.g., ABC, CBS).
A media research company that
surveys the viewing levels of all TV stations in all markets in the United
States and issues reports at least four times a year for each market.