There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
Substitute airtime that is
given to the advertiser free of charge to make up for a commercial that
did not air during a daypart that the advertiser had bought.
The deadline for a publication
to receive print advertising materials, such as camera-ready art.
A term for a camera-ready
paste-up of artwork. It includes type, photos, line art, etc., all on
one piece of artboard.
Media Plan or Media Buy
A part of the communications
plan that details how various media will be employed. Identifies the specific
schedule of paid placements that have been negotiated for an ad or collection
of ads, including the times and programs during which television and radio
ads will run, the locations and sizes of billboards that will be placed,
the publications and placement within those publications in which print
ads will run, etc. The media plan also contains a summary of expected
target audience reach and frequency.
A part of the marketing plan
that specifies how media will be used to accomplish marketing objectives.
Media Type or Medium
Format of the advertisement
(e.g., radio, television, print, or out-of-home). Also referred to as
media vehicle, media channel, or media outlet.
Composer or performer of the
music heard in the advertisement.