There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
The overall improvement the
program will strive to create.
Gross Ratings Points (GRPs)
An estimate of the percentage
of individuals or households that will be exposed to a television or radio
A minimum circulation level
guaranteed by print publications.